As the headquarters of operation, both Jakarta and Surabaya have distinguished structures, involving point of Sales, Architecture, interior design, image, adverstising as well as administration and logistics function.
Our philosophy and ideology is to establish a solid business approach that incorporates design and function to establish Hal Mar as a brand leader in innovation and design in bathroom sanitary industry in Indonesia
Concept
Hal Mar design concept is constructed by incorporating high quality product with exclusive design to deliver competitive pricing, with consistent and unified image
Our target market is ranged from middle to upper class who delights in spacious and luxurious bathrooms for their home. Planning bathrooms to our customers’ need and desire is our basic value to maximise customer’s satisfaction and service
Our focus has also been extended to the area of housing, hotels and apartment, to deliver quality and value to our partners. We strongly believe that bathroom area has always been a key ingredient to a satisfying and memorable stay.
Objective
Hal Mar business objective is to build and develop continuous improvement to deliver customer satisfaction which includes the following area:
- To Deliver high quality and top of the line design in bathroom sanitary for our customers
- To provide creative products and designs utilising modern design techniques
- To achieve more efficient and safer production methods utilising more effective use of materials through research and development
- To assist and support our customers in delivering excellent service and product for bathroom sanitary
- To develop human resources by training and development in the area of management, production and quality
Investment
In Hal Mar, we believe that keeping up with the latest design advancement is the key for success. We believe that constant pursue for design trend and product development is essntial in ensuring high quality production
We also believe in enriching our human resources, as we prepare our organization for today’s challenge and competition. Employees with outstanding performance are granted the opportunity to further pursue new skills and knowledge through external training or exhibition visit to enrich their knowledge and skills.
Our Showroom
Our Main Showrooms are located in 3 main cities: Jakarta, Surabaya and Denpasar. Established in prime locations, each showrooms are designed with distinguished exterior as well as serene interior.
The interior of our showrooms are carefully designed to ensure pleasant sanitary ambience for our customers. With affectionate assistance from our sales team, customers are presented with the latest bathroom sanitary design. We commit in bringing the best bathrom sanitary product in every home.
Our Distribution
Since 1990, we have expanded our operation to many major cities in Indonesia, though our main showrooms, over 300 distributor-owned showrooms and stores as well as many major building material hypermarket. Presently, we have managed to position ourself as one of the leading bathroom sanitary company in Indonesia.
Our products are trusted by many luxurious hotels and real estate projects such as:
| Jakarta | : | Alam Sutra, BSD Serpong, Jembatan Lima-Hotel, Kota Wisata (Cibubur), Legenda Wisata (Cibubur). |
| Surabaya | : | Citra Raya, Dian Istana, Garden Palace-Hotel, Meritus-Hotel, Graha Family Estate, Martha Tilaar Spa, Grand Darmo, Via & Vue Ciputra, Waterplace Pakuwon. |
| Bali | : | Double Six-Hotel, Grand Mega-Resort&Spa, Swissbell-Hotel, Legian Beach-Hotel, Ina Kuta Beach, Sanur Plaza Paradise-Hotel, Hilton-Hotel, Green Garden Beach-Hotel. |
| Other | : | : Citraland (Surabaya, Balikpapan, Samarinda, Banjarmasin, Manado,Makassar, and Ambon), Singhasari-Hotel (Malang), Mercure-Hotel (Banjarmasin), Casa Grande (Jogja), Ibis-Hotel (Semarang), Panakukang Mas (Ujung Pandang), Town House (Makassar), etc. |
Product Design
Hal Mar is commited to deliver its inspiring and innovating product design to our customers. Market research is a continous activity conducted by our in-house research team to understand current market trend and lifestyle. All design adctivities are carried out at the manufacturing plant, allowing our product designers and engineers to work together closely as a team, delivering high quality production synergy.
We have managed to pass the quality and endurance test from Singapore Institute of Standard Industrial Research (SISIR) as well as achieving ISO 9001 certificate approval.
There are currently 5 types of material that are used in our production:
Marble : Standard and solid Colour for minimalist and modern designs
Onyx : Semi Transparent (with natural pattern) Colour for Classic and mediterranian designs
Acrylic: Standard White colour, suitablefor high-rise and hotels with modern designs
Coral : Semi stone pattern color for ethnic and natural designs
Clear: Transparent colour for modern and retro designs
Each type of material presents different atmosphere and ambience for the bathrooms, delivering more choices and variety for our customers
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